Canon launches today the RF 28-70mm F2.8 IS STM, a zoom lens with a bright aperture. An ideal choice for those who want to become even more creative, achieve higher quality images, and a zoom that is easy to carry and handle. The new lightweight lens is the perfect step up for photographers looking to upgrade their camera bags, expand their creative possibilities, and enhance their storytelling ability.
The RF 28-70mm F2.8 IS STM is designed for a variety of photography occasions, from portraits to street scenes and travel. Photographers can take portraits with beautiful, blurry backgrounds in all lighting conditions. The bright f/2.8 aperture is perfect for shooting in low light conditions and captures everything from fading light during the "blue hour" to indoor scenes in dim light. The RF 28-70mm F2.8 IS STM delivers exquisite image quality and utilizes the advantages of the EOS R system, such as the wider mount and Canon's well-known optical technologies. The lens is designed with reliability in mind, especially in tough conditions. It is weather-resistant and can also take on more challenging adventures with its optical image stabilization of up to 5.5 steps.
The lens length is only 92.2 mm when fully retracted and it weighs 490 grams - one of the lightest of its kind. With a significant weight reduction compared to previous lens options, it deserves a permanent place in every creative storyteller's camera bag. With the capacity for quick adjustments of shutter speed, aperture, or ISO through the flexible focus/lens ring, photographers on the go have the opportunity to immerse themselves in the moment. Together with all of Canon's full-frame cameras in the EOS R series, such as the EOS R8, the lens is a lightweight, travel-friendly option with superior performance in low light and the ability to capture everyday moments with outstanding clarity and depth. The RF 28-70mm F2.8 IS STM will be available from October 2024 with a recommended price including VAT of 16,399 SEK.
More information about the lens can be found at:
https://www.canon.se/lenses/rf-28-70mm-f2-8-is-stm/
Measured according to CIPA 2024 standard. Middle 5.5 steps (tilt/roll directions) with a focal length of 70 mm when an EOS R8 is used. Coordinated control with built-in image stabilization x optical image stabilization provides an image stabilization effect of 7.5 steps (middle) and 7.0 steps (corners) (tilt/roll directions) with a focal length of 70 mm when EOS R1 is used.
